TING CREATES
Your Bridge Between the West and Chinese-Speaking Asia.
Cross-cultural consultant and multilingual content strategist helping English-speaking companies enter and grow in Chinese-speaking markets — from strategy and structure, to localized content and discoverability.
Working in English · Traditional Chinese · Simplified Chinese · Japanese
Trusted by companies across four continents
What I Can Do For You
From Strategy to Execution — Content and Consulting That Works Across Languages and Markets.
Service 01
Market Entry Strategy
Taiwan, Hong Kong, and Mainland China each have completely different business cultures, decision-making styles, and consumer expectations. I help you understand the difference and build a strategy that actually fits the market you're entering.
Best for
Companies taking their first steps into Chinese-speaking markets and needing a clear, structured path forward — before committing budget or resources.
What you get
Market landscape analysis, competitor mapping, entry channel recommendations, and a prioritized action plan tailored to your specific product or service.
Service 02
Cross-Cultural Business Consulting
That "we'll think about it" from a Taiwanese partner isn't a yes. That directness from a Mainland Chinese counterpart isn't rudeness. I help Western companies read between the lines, so cultural misreads don't cost you contracts.
Best for
Teams working directly with Chinese-speaking partners, clients, or stakeholders — especially before high-stakes meetings, pitches, or contract negotiations.
What you get
Cultural briefings, communication coaching, and real-time advisory support so your team shows up prepared, not surprised.
Service 03
Content Strategy
One brand, one message — felt right across every Chinese-speaking market. Taiwan, Hong Kong, Mainland China, Singapore, and overseas Chinese communities each have their own tone, platforms, and cultural expectations.
Best for
Brands that need a unified yet locally-adapted content presence — not one-size-fits-all messaging that falls flat in each market.
What you get
A content framework that maps your brand voice to each market's expectations, with channel recommendations and editorial guidance.
Service 04
Translation and Localization
Your message, feeling native in every market. I localize your content so it resonates naturally in English, Traditional Chinese, or Simplified Chinese — not like it was written somewhere else and shipped over.
Best for
Companies with existing content — websites, marketing materials, product copy — that needs to feel genuinely local, not just translated word for word.
What you get
Localized copy that carries your brand's tone and intent, adapted for how Chinese-speaking audiences actually read and respond.
Service 05
SEO and GEO Copywriting
Get found on Google and in AI. I write content optimized for search intent and AI-generated answers in English, Traditional Chinese, and Simplified Chinese.
Best for
Companies investing in long-term organic visibility in Chinese-speaking markets — not just paying for ads, but building a presence that compounds over time.
What you get
SEO-optimized content in Traditional or Simplified Chinese, structured for both search engines and AI answer engines like Perplexity and ChatGPT.
Not Sure Where to Start? Here's What Most Clients Come to Me For.
About Me
Three Countries
Three Languages
One Very Curious Mind
Taiwan roots. 10 years in Japan. Now based in Sweden.
I didn’t plan to become a cross-cultural consultant — I just kept moving, kept learning, and realized that most businesses trying to cross borders were missing exactly what I’d spent my whole life building: the ability to read a culture, not just speak its language.
Today I help Western companies navigate Chinese-speaking markets. Not as a translator. As someone who’s genuinely been on both sides.
AI translates words.
I translate intent, culture, and trust.
That’s the difference.
Testimonials
What Clients Are Saying

MichAEL - CANADA 🇨🇦

eDDY - Belgium

chloe - USA 🇺🇸

JAMie - SINGAPORE

Niklas - SWEDEN 🇸🇪

Roger - JAPAN 🇯🇵

C.W. - HONGKONG 🇭🇰