About
I'm Ting. I Help Brands Connect Across Languages and Cultures.
Taiwan roots. A year in the US. 10 years in Japan. Now calling Sweden home.
I’ve spent my life crossing borders — and it turns out, that’s exactly what makes me good at what I do.
Great communication isn’t just about words.
It’s about knowing what your audience expects, how they think, and what actually makes them trust you.
I started my multilingual career in 2001 — and haven’t stopped since.
I’ve been taking on freelance projects globally, working with brands across industries who need more than just translation —
they need someone who gets the culture too.
Today, my core focus is the Chinese-speaking world — Taiwan, Hong Kong, and Mainland China.
Three markets that share a language but not much else. Different platforms, different search behavior, different ways of building trust.
I help Western companies navigate all three. I also work with clients entering Japanese markets.
From market entry strategy to SEO & GEO content to full localization projects,
I bring both the language instinct and the strategic thinking that most single-language writers simply can’t offer.
24+
Years of experience
4
Countries lived in
4
Languages spoken
500+
Projects completed
My Unofficial Rules for Good Work
Get the words right
Not just grammatically but culturally. A sentence can be perfectly translated and still land wrong. I don't stop until it sounds like it was written there.
Know the room
The Taiwanese 'we'll think about it.' The Hong Kong meeting that skips small talk entirely. The mainland Chinese negotiation that moves faster than you expect. I know what each of them actually means.
Say what you mean
The best content doesn't try to sound smart. It just makes the reader nod and think "yes, exactly." That's what I aim for every time.
Stay curious
Markets shift. AI is changing how people search. What worked last year might not work next year. I stay on top of it, so my clients don't have to.
I work with a small number of clients at a time,
because doing this well takes focus, not volume.
— the strategy, the language, and the content.
Brands I've worked with
